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Floor Lieshout

Founder / Director, YOURS – Youth for Road Safety

Floor is the Founder / Director of YOURS – Youth for Road Safety and responsible for its strategy and day-to-day operations. His mission is to save young lives on the world’s roads and advocate for more meaningful youth engagement within the road safety field. He started his road safety career in 2001 as a youth advisor to the Dutch Minister of Transport in a project called TeamAlert. The project progressed in the creation of an independent youth-led organization for road safety in the Netherlands. There he was responsible for all national road safety campaigns, in particular, those aimed at 15-25 year-olds. In 2009 he joined the World Health Organization in Geneva as Technical Officer with the mission to support WHO's road safety efforts, specifically those focused on young road users. His tasks included the creation of a Youth Taskforce and a global network of young road safety advocates that later evolved into YOURS.